ELM - Ethical Local Market
ELM - Ethical Local Market
Located in downtown Toronto, Ethical Local Market is a different kind of shop featuring small businesses that are local, eco-friendly and ethical. Built on the belief of rooting for each other, ELM exists to support makers, encourage conscious shopping, and create meaningful connections within the local community.
Located in downtown Toronto, Ethical Local Market is a different kind of shop featuring small businesses that are local, eco-friendly and ethical. Built on the belief of rooting for each other, ELM exists to support makers, encourage conscious shopping, and create meaningful connections within the local community.
Located in downtown Toronto, Ethical Local Market is a different kind of shop featuring small businesses that are local, eco-friendly and ethical. Built on the belief of rooting for each other, ELM exists to support makers, encourage conscious shopping, and create meaningful connections within the local community.
About the Project
As a Marketing Associate, I worked within ELM’s established brand to create a wide range of design and marketing materials that helped grow awareness and strengthen community engagement. My role spanned both digital and print, including promotional graphics, signage, business cards, flyers, window decals, feather flags, loyalty cards, newsletters, and social media content. I also supported content creation through photography and videography for product shoots, ensuring everything aligned with ELM’s brand identity while staying fresh, engaging, and approachable. Across all projects, I maintained brand consistency while adapting designs to suit different formats, campaigns, and goals. Through targeted content strategies, digital ads, and grassroots promotional efforts, I helped increase ELM’s engagement rate by 42% over three years, grew Instagram followers by 35% in four months, and achieved an overall growth of 307.28% over three years. This role allowed me to contribute to a brand that continues to grow its local presence and foster a strong, values-driven community.
As a Marketing Associate, I worked within ELM’s established brand to create a wide range of design and marketing materials that helped grow awareness and strengthen community engagement. My role spanned both digital and print, including promotional graphics, signage, business cards, flyers, window decals, feather flags, loyalty cards, newsletters, and social media content. I also supported content creation through photography and videography for product shoots, ensuring everything aligned with ELM’s brand identity while staying fresh, engaging, and approachable. Across all projects, I maintained brand consistency while adapting designs to suit different formats, campaigns, and goals. Through targeted content strategies, digital ads, and grassroots promotional efforts, I helped increase ELM’s engagement rate by 42% over three years, grew Instagram followers by 35% in four months, and achieved an overall growth of 307.28% over three years. This role allowed me to contribute to a brand that continues to grow its local presence and foster a strong, values-driven community.
As a Marketing Associate, I worked within ELM’s established brand to create a wide range of design and marketing materials that helped grow awareness and strengthen community engagement. My role spanned both digital and print, including promotional graphics, signage, business cards, flyers, window decals, feather flags, loyalty cards, newsletters, and social media content. I also supported content creation through photography and videography for product shoots, ensuring everything aligned with ELM’s brand identity while staying fresh, engaging, and approachable. Across all projects, I maintained brand consistency while adapting designs to suit different formats, campaigns, and goals. Through targeted content strategies, digital ads, and grassroots promotional efforts, I helped increase ELM’s engagement rate by 42% over three years, grew Instagram followers by 35% in four months, and achieved an overall growth of 307.28% over three years. This role allowed me to contribute to a brand that continues to grow its local presence and foster a strong, values-driven community.
